Enerpac, the global leader in hydraulic solutions, is committed to eliminating workplace incidents. Enerpac initiated Goal Zero to ensure safe use of their equipment. In close collaboration with the client, PKA developed a comprehensive 15-minute Goal Zero safety video that can be used in total or in modular form for specific topics. The video is formatted for use on the web, group presentations and personal Power Point programs.

The agency hired noted character actor Michael Skewes as the Enerpac spokesperson, bringing a higher level of professionalism and authenticity to the program. The entire production was taped at Enerpac’s facility in Columbus, Wisconsin.

Phase two of the project involves adapting the video for use in 18 different languages to create a truly global effort for Goal Zero.